Author: shyla

There’s a reason why every big YouTube creator has gotten into the business of selling merchandise. I’m sure you’ve seen it. Take for example SimplyNailogical’s Halo Taco brand, a line of premium nail polish in gorgeous finishes and colors. Or Chamberlain Coffee, which started with cold brew bags and has expanded to apparel, matcha, and… Continue reading How to Make Merch for YouTube (2021)

The human brain can process images in only 13 milliseconds — which means you don’t have much time to make a good first impression on your customers. What shoppers see is often a deciding factor in whether they will stay on your site or lose interest, so it’s crucial that you invest in building an… Continue reading Must-Follow Product Photography Tips (Tools + Your Options)

is a film filled with gorgeous vistas from alien planets; skyscraper-sized spaceships; and some of the most beautiful actors working today. It’s a joy to watch, . But there’s also an undersung element that ties everything together: sound design. It practically breathes life to the film — so much so that it makes Dune’s wing-flapping… Continue reading How beetles, purrs and inventive sound design brought ‘Dune’ to life

Apple offers 5GB free iCloud storage with iPhones and iPads and that’s not really sufficient for anyone. Once this storage fills, you either have the option to purchase iCloud+ plans or to switch to different backups, like Google Drive. But do you know that now Apple gives an option to temporarily backup your iPhone data… Continue reading How to Get Free Unlimited iCloud Storage on iPhone, iPad Temporarily

By Sean Tinney October 27, 2021 We analyzed 1,000 email subject lines from today’s top marketers to discover the best length for an email subject line. Here’s what we discovered. Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this,… Continue reading The Best Length for Your Email Subject Lines

When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes,… Continue reading Modern B2B Marketing Attribution: Making the Business Case

The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images. “Part 1” addressed the importance of backdrops. “Part… Continue reading Product Photography, Part 10: Lines as Design Elements

Let’s start a new meme/hashtag/acronym: Global Information Network, or GIN. I know there’s double entendre here, but we’re entitled to have a modicum of fun in life, no? I’ve been writing about the coming of an information utility for a while but even my visions don’t match what we’re watching unfold. Briefly, it occurred to… Continue reading The Global Information Network | Cloud Computing

Buyer’s guides are the fastest way to influence buying decisions and make online sales. With more than 52% of buyers shifting their spending online since the pandemic, you need an asset that can answer shoppers’ questions around the clock.  These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team… Continue reading How to Create A Product Buying Guide That Sells (2021)

The holiday season is a special time of the year and it’s an opportunity for email marketers to really shine. Whether your customers and subscribers shop on Black Friday, Cyber Monday or scramble for that last-minute Christmas gift, holiday email marketing can be an impactful way to help increase holiday sales and maximize revenue before… Continue reading Campaign Tips + Top Email Software